What Sets Our Article Writing Services Apart?

What Sets Our Article Writing Services Apart?

A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our professional article writing service to ensure it continues to deliver tangible results for our clients, in line with shifting search engine optimization (SEO) and digital marketing best practices.

Using the latest SEO tactics and data-driven research, we craft each quality article to:

  • Increase your search presence.
  • Raise your brand awareness.
  • Keep visitors coming back to your site.
  • Bring in qualified leads.
  • Support your digital marketing campaigns.

Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines and producing articles that match your vision and message. Brafton’s editorial department has amassed a team of talented professional writers with a depth of experience and expertise in various industries.

Whoever your audience is, we can write to them. No industry, market, audience or subject matter is too niche for our expert writers.

Brafton's Results-Driven Article Writing Process

Our content creation process is heavily driven by market research and search performance analysis:

A dedicated content marketing strategist works with you to outline a detailed content strategy tailor-made to meet your specific commercial goals. This involves keyword research, meetings with your team and industry research to ensure we’re focusing on search queries that display high user intent and closely align with your services and offerings.

Our in-house consultants create Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points, associated search phrases, ideal content lengths and headlines, landing pages to link to and much more. We take every opportunity to finetune each SEO article to increase search presence and drive engagement.

Your professional writer uses SPBs as the framework to craft high-quality content that speaks directly to your audience.

Brafton’s expert writers do whatever research is necessary to produce engaging content that meets your brand’s standards, such as conducting industry analysis and speaking with internal SMEs and other experts.

Extensive internal quality assurance testing, including multiple editors and project managers, fixes any errors in the copy and ensures everything we produce is plagiarism-free. Articles are meticulously refined and revised before they land in your hands.

Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content.

In the UK? Check out Brafton’s article writing services in the United Kingdom.

In Australia? Check out Brafton’s article writing services in Australia.

Our Article Writing Options

There are countless opportunities to share the written word with your audience online. That’s why our professional article writing service has numerous options to create and share great content:

Blog articles

Your blog should have a steady stream of fresh content to keep your readers interested, engaged and coming back for reliable quality content. You will work with a dedicated blog writer who will get to know your brand’s voice & values, your industries most important topics and the best way to craft SEO content for your site that supports your content marketing initiatives.

Guest posts

Your audience is online, but not always on your site. Meet them in the places they look for interesting content by publishing guest articles in industry-leading blogs, magazines and news sources. Guest blogging expands your reach, generates strong backlinks and increases your authority in your space by creating original content for a variety of online channels.

Website content

Beyond blog articles, your website’s content should be strong enough to stand on its own. Your expert writer can craft descriptive, persuasive language for your product landing pages, empathetic, emotion-evoking language for your about and mission/values pages and direct, professional content for your leadership pages – all with UX and SEO in mind.

LinkedIn articles

Branded content belongs in many places other than just your blog. LinkedIn articles give you the opportunity to show off your expertise and build your brand’s authority and thought leadership. Your article writer can ghost-write content for LinkedIn, giving you the chance to share industry news, insights, advice and opinions – all on the social platform designed for professionals.

Press releases

Press releases are essential communication tools for brands, especially when an important change in the organization occurs, such as adding a new product, bringing in new leadership or announcing a merger or acquisition. Our writers create quality press releases, and our content distribution services can get it published on PRNewswire and other channels.

Micro content

Article writing isn’t always long-form, highly detailed writing. Each copywriter on our expert editorial team is adept at writing a variety of content types, including micro content such as ad copy or product descriptions. Our social media management services also provide to-the-point, punchy yet professional posts that you can share on Twitter, Facebook and other platforms.

Content Tailored to Your Audience

Content Tailored to Your Audience

Our team carefully crafts every step of the content writing process to engage your target audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

  • Create digital articles that resonate with your most promising sales prospects.
  • Target high-intent search queries.
  • Bring potential customers into the sales funnel.
  • Nurture your brand relationship toward an eventual conversion.

There are several factors our professional writers consider when writing to any audience:

Style & Tone

Style & Tone

Whether you already have a detailed brand style guide or need assistance developing the right voice for your business, Brafton can help.

Our blog writers are adept at skillfully incorporating nuanced writing styles into everything they produce. We can tailor articles to different customer personas and demographics, adapting the language to engage different customer segments.

Topic Selection

Topic Selection

Our content writers use a variety of tools and resources to develop article topics that are guaranteed to resonate with your audience:

  • Industry research.
  • Competitor analysis.
  • Trending social media topics.
  • Breaking news items.
  • Customer pain points.
  • Evergreen subjects.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

Subject Matter Expertise

Subject Matter Expertise

Your customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it. Brafton’s expert writers have experience writing for a number of different industries, including:

  • Health care.
  • Financial services.
  • Higher education.
  • IT.
  • Consumer retail.
  • High tech.
  • Legal services.
  • Manufacturing.
  • Industrial.
  • Oil & gas.
  • And more.

Our blog writers thoroughly research every article to ensure complete accuracy and showcase your brand as a true authority in your market.

Should You Outsource Article Writing Services?

Outsourcing article writing services to a content marketing agency isn’t your only option, of course. Depending on available resources, you may be able to take that work in house or assign it to a freelancer.

There are pros and cons to outsourcing this kind of work, but the benefits far outweigh any potential concerns:

Pros

PROS

Dedicated professional writers who understand your audience, industry and brand.

A full-service content strategy that aligns every article with your marketing and commercial goals.

Comprehensive topic and audience research ensures that each article resonates with your readers.

Strict quality control measures produce clean copy that accurately reflects your brand and your message.

Agency writers have years of experience working in different industries, developing significant subject matter expertise.

Expert writers can lend their article rewriting services to mold existing site content into SEO-enriched works that draw more organic traffic and increase search ranking.

Full-service agencies provide services beyond copywriting, including design, video, social media, web development, content marketing strategy and SEO consultation.

Content writing services are typically far less expensive than hiring an in-house editorial team.

Cons

CONS

In-house teams have the benefit of working closely with your internal stakeholders. That being said, we pride ourselves on our responsiveness. Our strategists, project managers and professional writers feel like an extension of your team.

In-house teams are already intimately familiar with your brand’s audience, messaging and style guidelines, but agency writers take the time to become brand experts in their own right.

Contracting freelancers may be a more affordable option. However, they may not have a firm grasp on your brand, your audience or your industry to consistently produce content that meets your standards.

In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to unvetted freelancers.

Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyze article performance, and continually refine content to draw more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one article at a time.

Learn more about our Article Writing Services.

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