How It Works

How It Works

Content creation at Brafton starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.

When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. An effective white paper provides innovative solutions to that problem.

Your Brafton content writers will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service, and your commercial goals. To ensure your brand is positioned as a thought leader, we only hire the most talented writers, most of whom have extensive technical writing experience.

White Papers Get Results: Just Ask Our Clients

How We Generate 20% of PerkinElmer’s Life-Sciences Leads

“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”

– Sandra Florindi, Segment Marketing Leader, Life Sciences

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IDI Billing Solutions

How Brafton Helped IDI Billing Solutions Polish Its Digital Brand

“Our business is technical & fairly complex. Our writer impresses me with how he takes information that can be confusing & makes a compelling story. It’s not easy but he makes it seem that way.”

– Lynnette Regan, Marketing Communications Manager

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6 Years of Content, and Counting, With Inspirage: A Case Study

“We have a fairly complex footprint & yet their writers & Project Managers are able to jump right in & interview our team members & write blogs like they are full-time Inspirage employees.”

– Lindsey Hiefield, Creative Service Manager

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White Paper Writer

White Paper Writer

Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. They will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.


Meet some of your white paper writers:

Chelsey Church, Senior Writer

Industry Experience: 7+ years
Education: Kent State University

Jessica Barker, Senior Writer

Industry Experience: 6+ years
Education: NYU

Perry Robbin, Senior Writer

Industry Experience: 7+ years
Education: University of Connecticut

White Paper Design

White Paper Design

Once the text has been approved, your white paper content will be formatted by Brafton graphic designers. They will collaborate with you, your professional writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.

White Paper Lead Generation

White Paper Lead Generation

Brafton can also assist in leveraging your finished white paper as a lead generation tool by creating landing pages featuring form fills. In exchange for providing contact information, users will then gain access to the white paper that lives on your website. We can also create and embed targeted in-line CTAs into a relevant blog post to drive visitors to your white papers, case studies and other downloadable assets.

Furthermore, Brafton can provide guidance or manage email distribution strategies for white paper asset launches. We can also write promotional copy for email, social media and other digital marketing channels.

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Showcase Your Industry Expertise 1

Showcase Your Industry Expertise

Brafton’s white papers augment your blog and integrate into your overall content marketing strategy, ensuring that your business turns readers into potential customers.

White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:

Showcase Your Industry Expertise 2












Human Resources.

And much more!

Not in the US?

Check out our international white paper writing services:

UK White Paper Writing Services White Paper Services in Australia

Ready to Start Creating?