An Insta-worthy Social Platform

As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities.

With the support of a dedicated social media strategist, your brand can extend the reach and visibility of its visual content.

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32% of marketers say
visual images are the form
of content most important
to their strategy.

What is Instagram Marketing?

Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.

In fact, 32% of marketers say visual images are the form of content most important to their strategy.

The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.

How It Works

A successful Instagram marketing strategy takes advantage of all the tools the platform
has to offer. A typical strategy includes:


Profile optimization:

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.


Follower tactics:

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.


Keyword research:

Instagram hashtags and keywords are how users find new accounts to follow.


A regular posting schedule:

It’s important to post with regularity so that your brand stays relevant.


Story integration:

Instagram stories appear at the top of a user’s feed. They’re available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.



In addition to building your Instagram following organically, paid display ads can extend your reach to customers you haven’t interacted with yet.

Your social media strategist can help to maximize your results by ensuring that each piece
of your strategy is aligned and consistent with your other marketing efforts.

Why is Instagram Important
to Marketers?

Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.

In fact, 8 out of 10 Instagram accounts follow a business. They make over 200 million visits to business profiles every day.

Plus, these users tend to be in a prime demographic. Nearly two-thirds of adults aged 18-29 use Instagram. And the split between male and female users is nearly 50/50.


8 out of 10 Instagram accounts
follow a business.


Roughly 81% of consumers
have used Instagram to
research products and services.

Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that is familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem pandering or forced.

Roughly 81% of consumers have used Instagram to research products and services. With support from an expert social media strategist, your brand can reach millions of potential customers who are ready to buy. Attractive, engaging content ensures they continue to connect with your messaging again and again.

What Instagram Marketing Services do we offer?

By learning about your organization’s mission and goals, your strategist can develop
Instagram campaigns that engage and convert. In addition, tailored analytics help you to
understand your results so you can continually improve your strategy.

Rolling Instagram Marketing and Promotions

Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies. With consistent effort, your follower count will grow and you’ll see more visitors arriving to your site from this channel.

Rolling Instagram management includes activities that enhance user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content and more.

In addition, your strategist can help you to build relationships with influencers – accounts that may promote brands and content related to the interests of their followers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off in terms of increased brand awareness and user engagement.

Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data.

Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.


Successful Instagram
marketing relies on relevant
and timely content, which is
why successful brands develop
sustainable strategies.


À la Carte Instagram Posts

In place of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.

Instagram Listening

With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.

Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, he or she can give you actionable advice on how to respond and nurture your customers according to your goals.


Audience Engagement Videos

Video posts on Instagram receive 38% more engagement than image posts and tend to get over twice as many comments, on average.

User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your post is scrolled away. Video encourages users to slow down and take in your messaging without asking too much in return.

Instagram Ad Management

Advertising on Instagram follows a pay-per-click model that uses a bidding algorithm to place your ads in user’s feeds and stories. Using the Facebook Ad Manager, you can slice your audience for precision campaigns.

An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms.

instagram marketing

Promote Your Business on Instagram

If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to be. An optimized profile, stunning posts and the right amount of promotion can help your business grow and succeed.

Brafton’s dedicated social media strategists can help you identify your goal, create engaging visual content campaigns and take a deep dive into your strategy.

Get in touch today to learn more about our
Instagram Marketing Services.

contact us