How Much Does PPC Cost?
Brafton prices each paid campaign as a monthly PPC package of 10 units (management fee), or as a custom quote of two units per hour of work. Each unit is worth $100. This PPC management pricing does not include the cost-per-click fee charged by the advertising platform. For context, Google’s average CPC is less than $1 on the display network and between $2 and $3 on the search network. As a general rule, CPC varies by industry, which is why the cost of PPC marketing tends to be greater in more competitive markets such as accounting, legal and other business services.
Average Cost Per Click for Paid Search by Industry:
Finance & Insurance
Our PPC management experts take the reins on your digital advertising efforts for 10 units per month with a monthly managed-spend limit of $1500. We help you target your audience, manage and monitor your paid advertising campaigns, and deliver strategic support for all of the following:
- Paid text ads.
- Display ads.
- Retargeting (including AdRoll).
- Shopping campaigns (Google, Amazon).
- Syndication (Taboola, Outbrain and 3rd Party).
We help you target your audience,
manage and monitor your
campaigns, and deliver
Rolling Paid Search Management
Our dedicated PPC strategists can manage your monthly budget at a rate of two units per hour. Our Promotions & Engagement Team provides additional support and expertise, and reallocates spend across networks as needed to maximize results. Your dedicated PPC expert will optimize and diversify your paid ad spend across the following campaign types:
- Paid search ads.
- Retargeting ads.
- Syndication (Taboola, Outbrain, and third-party networks).
- Google Shopping Campaigns.
Onboarding New Clients
At Brafton, every client undergoes a formal onboarding process, regardless of which of our marketing services they sign up for. We work with your marketing team to become familiar with core business goals and fully understand your current marketing strategy.
From there, we look at baseline metrics through Google Analytics, Search Console and other web analytics platforms to determine if and how PPC management can help you achieve your marketing objectives. This is also where we go into full PPC agency mode, and estimate PPC pricing for your campaign.
Finally, we assign a PPC consultant to your account to help you with every stage of your digital advertising campaign. At this stage, we would also begin debriefing any writers and designers who will be involved in the development of your PPC ads.
The ABCs of PPC
Pay-per-click advertising is exactly what it sounds like: Each time someone clicks on one of your ads, you pay a small fee to the platform that published the ad.
Across the industry, the average click-through rate for paid ads is 0.46% for display ads such as banners, and between 2% and 3% for search. While this may not seem high compared to organic CTR, conversion rates for paid ads can be anywhere from 50% to 150% higher on average than organic content.
The secret to managing an effective PPC campaign that will yield a relatively high CTR, a strong conversion rate and, ultimately, PPC ROI is to use paid ads as one facet of a cohesive marketing strategy.
Each PPC advertising campaign should serve a specific function and have clearly established success metrics.
What is White-Label PPC?
White-label PPC is just a fancy way of saying third-party PPC management; in other words, it’s when a client works with a PPC agency. Brafton will manage your digital advertising budget and help allocate spend to the most effective networks. This PPC optimization will help ensure that your PPC ad campaigns target the right audience on the right networks.
At Brafton, our specialists manage PPC advertising campaigns in the following capacities:
Google and Google-owned YouTube occupy nearly a quarter of all ad spend, digital and traditional. The search engine giant sells PPC ads on a display network and on its search engine network, which reaches 90% of all internet users. It also boasts some of the highest CTRs of all ad networks. At Brafton, we help manage Google search and display ads in all of the following ways:
- Target audience identification.
- Retargeting management.
- Keyword selection.
- Meta description optimization.
- Google Ad landing page optimization.
- A/B testing.
- Banner ad design.
- Campaign performance monitoring.
- Google shopping campaign management.
- Gmail ads.
- Local Services by Google.
Our PPC consultants also collaborate with content strategists to help improve the Quality Score of each ad landing page. A strong Quality Score is the result of relevant, keyword-optimized landing page copy, and it can help you win bids at a lower CPC. We also ensure that landing page UX is optimized to convert site visitors.
Google and Google-owned
YouTube occupy an estimated
23.1% of all ad spend, digital
Social Media Ads
Brafton offers social media ad management at a rate of 3 units per ad for up to $1,000 in ad spend. Any managed spend above $1,000 is custom quoted. As part of our services, a social media consultant will work across social networks to home in on target audiences and maximize the performance of your campaigns. We also provide reporting and one custom image per ad. The social media ad networks we support include, but aren’t limited to:
- Facebook Ads.
- Twitter Ads.
- LinkedIn Ads.
- Instagram Ads.
- YouTube Ads.
- Pinterest Ads.
- Snapchat Ads.
At Brafton, our PPC consultants manage and optimize ad spend across retargeting networks to help you get your ad content in front of potential customers. We use platforms such as AdRoll to support your remarketing efforts and drive up conversion rates.
Paid syndication extends your content across third-party sites, getting your brand’s messaging in front of a larger audience of web users. Your Brafton PPC manager can leverage networks such as Taboola and Outbrain to get your content listed on other websites so that you can tap into their existing audiences.
Brafton’s full-service video team can script, produce, shoot and edit video ads that demonstrate the value of your products and services. Our PPC managers can then help you distribute the ad across relevant channels to maximize exposure.
À la Carte Services
Just because it isn’t referenced on this page doesn’t mean we can’t do it. Our comprehensive PPC management service and flexible pricing models makes it easy for us to deliver à la carte services that include, but aren’t limited to:
- Custom PPC ad campaign reporting.
- Ad design.
- Text ad copywriting.
- Call-to-action marketing.
- Amazon ad campaigns.
- Bing Ad campaigns.
- Remarketing campaigns.
Better PPC Management Starts Here
The best PPC service boost CTR and conversions.
At Brafton, every PPC campaign we launch is delivered to the right audience through the right network. We also analyze the landing page content for every ad we create and/or distribute to ensure you get the lowest possible CPC with the highest possible ROI.
In the age of non-interruptive marketing, paid advertising still has a place in content marketing strategies. We’ll help you find it.
Not in the US?
Check our our international PPC Pricing & Packages: