Inbound and Outbound Marketing Strategies
Inbound? Outbound? Both? The answer lies with your target audience — and as a leading digital marketing agency, our specialists love these kinds of questions.
While Brafton specializes in inbound marketing techniques that give your brand more bang for your buck, we won’t shy away from recommending an outbound marketing strategy if it makes sense for your business model and target audience.
Inbound marketing is a fan favorite because it feels more natural and generally has a higher return on investment. The idea is to create digital content and social media campaigns that spread brand awareness and subtly lead users to your website. Once they find out more about your brand in this organic way, they’re more likely to fill out a contact form, respond to an incentive or purchase your product or service.
As your digital strategy agency, Brafton can provide varied inbound marketing services, including blog writing, social media services, search engine optimization and the list goes on.
Outbound marketing is a more traditional tactic that involves a business reaching out directly to consumers. However, it also includes direct mail, billboards and radio ads, which can be effective for certain audiences.
The key in deciding how to divide your marketing investment is to consider the ideal customer experience. Will a direct mail brochure encourage them to visit your website? Or will they send it directly to the trash bin? Determining expectations is an essential component of planning your digital marketing plan — and that’s just the type of question our top-tier digital strategists are ready to explore with you.