Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio […]
A public relations firm has explained how its recent campaign used social media and viral marketing techniques to generate $1 million in online sales leads for its client. Jennings Public […]
Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its study Improving […]
When considering how best to boost their website’s search engine optimization (SEO), marketers should seek to create original content, an expert has urged. Todd Mumford, writing for the American Chronicle, […]
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website.
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted. JupiterResearch, a firm specializing in consumer technologies, has stated […]
Google continues its dominance of the US search market, a new study has revealed. Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 percent of […]
The presidential election is to be dominated by social networking, it has been claimed. Debra Aho Williamson, senior analyst at internet commentator eMarketer, notes that each candidate has a social […]
