ClickCease Content Strategy Archives - Page 2 of 26 - Brafton

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Internal vs. External Communications: How Do You Optimize Each?

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Is your business effective at communicating with its customers and internal stakeholders? Learn why these types of communications are important and unique.

Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries [Infographic]

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Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.

How To Create a Pillar Page That Drives Tons of Traffic (Infographic)

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A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.

The Power of Customer Advocacy (and Why You’re The Best One to Wield It)

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What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!

Business vs Digital Competition: What’s the Difference? (Infographic)

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Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.

What Are Marketing Goals? Learn The Marketing Goal RAP (+ 2 Big Examples)

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Are you executing a marketing strategy? Stop right there! You need marketing goals first — so here’s how to choose and fulfill them.

Creating a Stellar Internal Communications Channel Strategy

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An internal communications channel strategy is important in order to ensure your marketing team’s success.

The Lead Generation Process: Turning Strangers Into Supporters

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Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.

Building a Winning Customer Referral Program

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Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.