Video Marketing Services: The Brafton Approach
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition. Here’s how Brafton handles the video creation process:
As a full-service digital marketing agency, Brafton has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos.
Video Marketing Statistics Show Real ROI
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
89% of marketers report positive video ROI.
More than 55% of consumers say they’ve watched video while shopping in-store.
95% of video marketers say they plan to maintain or increase their spend on video.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.
Video Content Marketing:
Frequently Asked Questions
What Are Video Marketing Services?
Any video work that can’t be produced in-house can be outsourced to a video marketing services provider, often an agency. Video marketing services can be any type of video format your company requires, as well as the project management, creative direction and post-production support that ensures your marketing videos are fully optimized and managed end-to-end.
What Differentiates Video Marketing From Traditional Marketing?
Traditional marketing most commonly refers to physical, non-digital activities that companies use to promote their brand and services. These are often trade shows, print materials or billboards. Video marketing is the use of video as the chief medium of marketing communication, often in the form of an explainer video, video ad, animated video or other type of online-based video. Traditional and video marketing can work in tandem with each other as well — videos can be played in the background at trade show booths, for instance.
What Are the Benefits of Working With a Video Marketing Agency?
A video marketing agency has the expertise, bandwidth and access to the tools needed for high-quality video content creation. Professional videos more than a few minutes long and with complex animations or effects can be resource- and cost-prohibitive to produce internally. An agency can do all of this and more, ensuring your videos align with a strategic video marketing campaign, are more visually appealing than competitors’ videos and are optimized for multiple distribution and publication forms (website, YouTube, social media, email, etc.).
What Separates Brafton’s Video Marketing Services From Other Options?
Brafton’s video marketing services represent just a portion of the services we offer as a full-service content marketing agency. They can be rolled into a more comprehensive marketing package that includes other marketing channels and content types. Videos from Brafton can also be produced on-location, in-house in our studio or from the commercial-quality equipment of our amazing videographers around the world. As a video marketing company, we can execute sophisticated video campaigns for any type of client in any vertical, regardless of size or location. We also report on video success metrics and manage the full process pre- and post- production.
Success Stories
How Our Video Team Helped Lasko Create an Online Self-Service Center
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko
Shibumi on Brafton: ‘They really shared our objectives’
“We presented a really professional outcome to our audience, and that’s all down to the work that the Brafton team did.”
– Andrew Wiltshire, Director, Asia Pacific at Shibumi
Family Reach’s review of Brafton: ‘I love the way they make us think’
“I love the way Brafton thinks, and I love the way they make us think.”
– Carla Tardif, Chief Executive Officer, Family Reach
Video Production Service Options at Brafton
Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:
Animation Services
Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix.
On-Location Shoots
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
Studio Productions
With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
Whether you need a product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio.
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Video as a Strategy
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
With the right video strategy, these assets can improve your:
Brand Awareness
Media-rich content gets you seen and heard.
Social Engagement
Followers and subscribers are more likely to share powerful videos.
Brand Trust
Your brand can build trust and loyalty with the human touch of video.
Organic Ranking
Videos embedded in your content will help it outrank competitors’ pages.
Mobile Optimization
Videos optimized for mobile make your content functional across devices.
Conversion
Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
Customer Loyalty
Explainer videos and tutorials help existing customers maximize the value of your products and services.
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
Supplemental Services for the Video Marketer
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more.
Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:
Video SEO Services
Search engine optimization (SEO) is critical for any digital marketing strategy, but it’s important to understand how various types of SEO impact different aspects of your marketing program.
Video SEO involves taking action to ensure your video will appear in search results, such as:
- Including keywords in titles, descriptions, captions and more.
- Creating search-targeted landing pages to house your video.
- Optimizing your YouTube channel.
Social Media Management Services
Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimize your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership.
Digital Marketing Strategy Services
Brafton is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Tell Your Story
Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
What mark will you leave on viewers?
Not in the US?
Check out our international video marketing services:
Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
Lights, camera, convert.