Imperial Surveillance Systems is a full-service security company that helps organizations and municipalities deter crime and reduce liabilities. They approached Brafton for help creating and promoting content that would generate and nurture leads.

“The thing I like most about Brafton is they truly understand who we are as a company,” Jason Ruggiero, Executive Vice President, said. “Brafton has been able to really narrow down who that qualified lead is, taking that message and sending it out to our end users, so they understand it how we understand it.”

  • 8% reduction in cost-per-click.
  • 27% increase in click-through rate.
  • 57 PPC leads (50% increase over previous month).