Social Media Consultant

Social Media Management

You wouldn’t run a marathon without training. We don’t manage social media without a strategy. Unlike other consultants that only offer insight into your current social media presence and leave the rest of your social media marketing up to you, at Brafton, your consultant will act as a social media manager, taking the lead on content generation and management. 

More than just publishing social posts, your consultant creates 360-degree strategies that span all the social media platforms of your choosing. We spearhead the content creation and then share it to connect, convert and contribute to your bottom line.

It’s social media with purpose.

With a focus on engaging viewers through relevant content and networking with industry influencers, social media is more than just a digital marketing strategy. It’s a business strategy.

We manage your social media accounts on a monthly basis, taking the burden off you and your team. Each social media management method reflects the intent of each social channel, allowing you to devote resources to the platforms your audience uses most.

Powerful Insights on Every Social Media Channel

Brafton consultants see data differently than most. With extensive experience and savvy social intuition, they interpret the numbers through the prism of your commercial objectives.

We provide custom reporting that dives deeper into the data, sharing insights into how well your social media marketing strategy is performing. If something isn’t working, we define tactical next steps to fix it.

We also remove any vanity metrics so that the analytics of your social media strategy are as accurate and actionable as possible. Your boss will thank you for this.

Through social listening, your social media strategist identifies your current social media presence and how your brand is being mentioned across social networks. They will flag any concerns and offer quick resolutions to keep a positive conversation going with your followers on every social media platform.

Strategic Research for Your Next Social Media Campaign

Consultants research methods to take your social media strategy to the next level and collaborate with your team to make it happen. There are no one-size-fits-all solutions. Your social media strategy consultant should be able to pick out the right target audience that will engage with your brand and lead  traffic to your website. 

Operating from an intent-driven, client-focused keyword strategy, optimal ad spend figures and relevant networks for your brand, your social media marketing consultant can build a blueprint for your brand’s success.

We’re fluent in all of the marketing industry’s best supportive tools, including Sprout Social, Google Analytics, BuzzSumo, Semrush and many more. If there’s data you need to know to maximize the success of your social media campaign, we’ve got it.

Targeted Social Media Advertising and Promotions

Brafton offers several brand-specific solutions to elevate your presence on every social media account on every platform.

With paid search and social ad management, we advise you on where your money is best spent for maximum results. Our strategists work across all major social media platforms and are well-versed in implementing display ads, retargeting, syndication and Google Shopping Campaigns.

For Twitter, we can do more than send out a tweet. We also offer live tweeting and follower pushes. To engage and convert users across all pages, we create and manage social media contests.

We distribute press releases to boost public relations and turn your company’s newsworthy events into greater search presence, targeted brand awareness and organic industry coverage. We manage email newsletter marketing to nurture your subscribers and keep your followers completely updated on your business. Plus boost your blog posts by sharing them across social media sites.

To connect your content with the right audience, your Brafton team creates buyer personas. This approach allows you to communicate with potential customers in more strategic ways and better attribute ROI on your social media marketing efforts.

How much you invest in social media ads should be determined by the full spectrum of insight required to ensure its actual success. Spending a little on simple social media posts with no real plan or understanding of your audience will generate less engagement than gaining the competitive advantage that an experienced consultant will give to your business.

Social Identity for Max Brand Awareness

Every brand needs a personality. Social media is a podium to voice that personality.

With campaign content calendar development, SEO-focused content mapping and persona research and development, your Brafton social media specialist helps you develop and refine your brand’s social identity.

We conduct a social media audit to assess your social community, analyze competitor online and social presences and determine your audience’s current perceptions of your brand. With this insight, we implement solutions that empower your brand to rise to the top of your playing field.