Infographic Design Agency, Driven by Data-Led Marketing
Brafton’s creative team helps you convert prospects into new customers and establish industry expertise through custom infographics design and other types of visual content. Our infographic designers, illustrators and industry researchers give your brand a visual lift by synthesizing complex information into digestible and shareable graphics that drive value.
Great design is how your brand stays top of mind: Brain studies have shown that pairing text with graphics increases helps people retain information over a longer period of time.
Communicating Your Brand Identity With a Stunning Infographic
Infographics are a powerful tool for communicating brand personality. The visual nature of an infographic makes it more memorable than text, which can help to create a clearer picture of what your brand stands for. Infographics designed by talented and experienced marketing experts and graphic designers can benefit your business by:
- Establishing the progression of a product or service over time, allowing the viewer to see how a brand’s experience has evolved.
- Showing off your business’s data in an engaging way that will keep your audience interested.
- Conveying your organization’s values, mission and vision in a way that’s visually compelling.
- Optimizing SEO keywords that will drive search engine traffic to your website.
- Communicating complex information in a simple way.
- Building your brand identity so you reach an even wider target audience.
Our in-house team of infographic designers can even optimize the engagement of your website by going beyond a static infographic and employing animation and technology!
The Brafton Approach to Graphic Design Service
Graphic design is a group effort. Don’t let anyone tell you it isn’t.
When you partner with Brafton, you’ll work with a dedicated team, including a content marketing strategist, project manager, experienced designer, copywriter and any other roles your digital marketing strategy requires. This team-based approach means every deliverable created at Brafton is on-brand, of exceptional quality and delivers on the promise of supporting your marketing and business goals.
Each custom infographic design is tailored to your specific needs. Our process typically goes like this:
Step 1: Ideate
We combine the power of our Design, Editorial and Strategy teams to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas center on industry data, top trends, future predictions, practical solutions and brand identifiers.
Step 2: Outline
After scoping out the size and other requirements of the infographic, our knowledgeable editorial team will form a written outline of the key points to be illustrated using our SEO services to optimize our written content. From there, our designers can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.
Step 3: Design
Post-mockup approval, our design team uses your brand guidelines and existing assets as a jumping-off point to truly capture your brand’s voice and personality within our visuals. We’ll research competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
Instructional
Diagrams.
Flowcharts.
Character Images.
Hand-drawn
Illustrations.
Lists, Charts,
Graphs, Maps.
Timelines.
Quotations.
Statistical Insights.
Brand Formatting.
Step 4: Launch
Our designers break out the industry-best infographic tools and, within a week’s time, your infographic is finalized and ready to launch. Your Brafton strategist will help you distribute and promote your new infographic to your target audience.
View Our Latest Infographics
Killer Infographics Go Well With Incredible Content
Your infographic will capture attention and encourage people to check out your company — but only if they find it first. By itself, an infographic is just a pretty picture. To make it work for your brand, you need to supplement it with supportive copywriting and a content marketing strategy designed to attract and convert leads.
As a full-service content marketing agency, we handle a wide range of content writing service needs. Some of our products and services that pair well with infographic design services include:
Blogging
Search engine-optimized blog content on your website captures organic traffic and gives readers a greater understanding of your organization’s solutions and expertise. Adding infographics to your articles encourages visitors to spend more time on your page, garners more backlinks and is shared more frequently on social media.
Interactive Infographics
Take your content to the next level with interactive elements on your website. An interactive infographic is customized to your brand and directly engages users. Your infographic designer will work alongside a developer who will build your interactive content to look excellent on your website, work flawlessly and effectively captivate your site visitors.
Social Media
Show off your infographics where your audience is most likely to encounter them. A sound social media strategy benefits your overall content marketing strategy because it allows you to share your content with those most likely to be interested in learning about your company’s offerings and solutions.
Video Creation
Any information that can be illustrated and demonstrated in a custom graphic can be repurposed into a video infographic or animation. Our in-house animators and videographers are adept at creating eye-catching video products that deliver your message effectively while engaging your audience in new ways.
Putting Infographics to Work
Infographics cut through dense, industry conversations and stale, long-form text. They set your brand apart from the crowd and project your company image as creative, authoritative and cutting-edge. More than just a graphic designer, your Brafton team works as one to accomplish your goals, bringing each member’s strengths together to produce the best infographics for your intended audience.
The SEO Connection to Infographics
Our clients typically leverage infographics within blog content for maximum SEO value. There are many benefits to using infographics in your SEO strategy. One of the most obvious is that they’re easy to share. If you can create an infographic that people find engaging and interesting, it’s much more likely to be shared and reposted. This can improve traffic to your website. If your brand is already generating a lot of traffic, this will help to increase your rankings even further. They’ll also boost engagement on your website. People tend to spend more time reading content when they’re engaged with it. An infographic can help encourage engagement by getting people to take notice of your website and start reading.
Infographics can also be used as an engagement piece throughout email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable — many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. We find that infographics are particularly successful in these verticals:
Technology.
Financial Services.
Lifestyle.
Manufacturing/
Industrial.
Health Care.
What’s the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. People seek out content that’s easy to understand and even easier to skim. Visual communication is becoming the go-to resource for content marketers as a matter of physiological necessity.
Consider:
Articles with infographics are 30x more likely to be read than a blog article.
Eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
Infographics have increased to 67% among B2B marketers – the biggest growth than any other marketing technique.
Not in the US?
Check out our international infographic services: