What Is Organic Search Engine Optimization?

When you’re building your company’s online presence, where should you set the balance between creating compelling, readable content for your audience and generating pages that will attract search engine algorithms? If you work with the right content marketing provider, these 2 goals are perfectly compatible.

Organic search results are the websites that appear for a given search query that are not the paid ads appearing at the top and bottom of the page. Basically, these sites are the ones the search engine algorithm believes are the most relevant to that topic.

Organic search engine optimization (SEO) is the process of producing content that appeals to both your readers and Google’s search crawlers. This is the antithesis of old-fashioned black-hat SEO efforts, in which companies would churn out web content that had no value except to manipulate search engine results page placement.

The algorithms have gotten too smart for those tactics, and your audiences have been too smart for them all along. What you need is an organic SEO strategy — one that produces compelling, audience-focused content, employing the know-how to rank well in search results.

Organic SEO empowers your business to take back control of its marketing investments.

Traditional marketing tactics like paid advertising (PPC) may result in costly, monthly expenditures if mismanaged. As soon as your budget runs out, cost-per-click rates increase or your market changes, your investments are halted in their tracks and your reach effectively vanishes.

An organic SEO strategy, however, provides sustainable, measurable ROI you can reliably plan and budget for – and then watch the traffic and links accrue and compound over time.

Brafton: Your Team of Organic SEO Experts

SEO comes in many forms, and, with Brafton, your business can benefit from bespoke marketing solutions that drive across-the-board results. From the nichest of markets, to the largest of industries, SEO reaps rewards that can’t be ignored.

That’s why Brafton has specialists devoted to the various subsets of SEO, such as:

On-page SEO.

Off-page SEO.

Technical SEO.

Local SEO.

Regional SEO.

National SEO.

International SEO.

E-commerce SEO.

Mobile SEO.

Voice SEO.

Video SEO.

Success Stories

Dozens of Page 1 Rankings for Gerard Malouf and Partners

“I can say on all accounts Brafton has proven to be integral to our dramatic growth and success. I have no hesitation in recommending their services.”

– Gerard Malouf, Chairman at GMP

55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia

“The team at Brafton are highly knowledgeable and are very responsible and reliable. They feel like an extension of our marketing team.”

– Christianne Davis, Campaign Manager at Rubbermaid Commercial Products, Australia

We Generate 20% of PerkinElmer’s Life-Sciences Leads: Here’s How

“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”

– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.

Our Organic SEO Service Offerings

There are many ways to produce content that will both delight your website visitors and drive your website ranking and performance on search engine results pages (SERPs).

The heart of organic SEO lies in combining tactics to suit a company’s specific industry niche and target audience. The end result is a perfect inbound marketing mixture: a website that ranks high in SERPs and subsequently enlightens and entertains the people who click through.

White-hat SEO techniques are the backbone of organic SEO that works. Old-school tactics like link spamming, content mills and keyword stuffing died out long ago. Google and fellow search providers have built their algorithms to be hostile to tactics that don’t actually lead to good site experiences for readers.

It’s important to only work with SEO partners that focus on actual human audiences and their intent. Long, informative articles, websites designed to load quickly, content that formats itself for ease of reading on multiple device types — these and more are positives in the present era of SEO.

Brafton’s professional SEO service offerings can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy.

Recommend SEO packages may include, but are not limited to:

Blog writing and optimization.
Landing page writing and on-page optimization.
Copy and content refreshes.
Creating and updating product descriptions.
Technical on-page site audits and error remediation.
Site health checks.
Website SSL setup.
Metadata optimization.
Link structure analysis and adjustment.

Conversion rate and mobile optimization.
Analytics tracking.
Link building.
Local SEO.
Influencer marketing.
Social media marketing.
Guest posting.
Brand monitoring.
Audience development.
Product and service page optimization.
Schema markup.

Review and citation management.
Technical integration support.
Conversion rate optimization.
Image optimization.
Web demo creation.
A/B testing.
User testing.
Sophisticated keyword targeting.
Page speed optimization.
Sitemap optimization.
Rich snippet optimization.

Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.

Your Brafton team is on the forefront of evolving SEO practices and strategies.

As a leading SEO company, Brafton is on the forefront of evolving SEO practices and strategies.
____________

Organic SEO Ranking Factors

Search engine’s proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Google, for instance, says there are more than 200 signals it takes into consideration.

Among the most important are:

High-quality content.
Direct web traffic.
Reputable backlinks.
RankBrain assessment of user intent.
Mobile responsive design.
HTTPS domain security.
Positive user experience (UX).

Brafton’s SEO experts have found that it can take more than 100 days for content to fully “mature” into its organic ranking. By this we mean Google has to decide how valuable your webpages are relative to other pages that already exist for that keyword or keyphrase. Over this period of 3 or more months, Google evaluates the user response to your content before finally deciding how high or low your content will be featured in SERPs.

After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is and whether it’s worthy of Page 1 positioning.

Your Brafton team is on the forefront of evolving SEO practices and strategies. As search engines change, our recommendations scale with those changes. As a result, your ROI is futureproofed at all times, so that you can count on organic SEO benefits today and tomorrow.

The Measurable Impact of SEO Efforts

At Brafton, we follow the data. If your SEO strategy is not achieving desired results, we make adjustments accordingly. No plan is ever set in stone, no website too sacred to optimize.

We believe passionately in organic SEO because we know it works. Here’s why:

94% of all online experiences originate with a search engine.

Google processes more than 63,000 organic searches every second.

Organic SEO practices are more cost-effective and stable than paid SEO tactics.

Organic SEO converts 6X more users than traditional marketing.

Organic SEO generates 3X as many leads as paid search advertising.

47% of consumers view 3-5 pieces of content before contacting a company.

95% of searchers ignore paid ads, and opt to click only organic search results.

57% of B2B marketers say that SEO generates more leads than any other marketing channel.

90% of all clicks occur on Page 1 of search results.

The Role of Your Organic SEO Strategy

Your SEO strategy should fit neatly into your larger content marketing goals – and vice versa. You can’t do SEO without content, and you can’t do content without SEO.

Our campaigns are engineered with this fact in mind. To fuel your organic channel marketing, we recommend content marketing assets for every stage of the funnel.

While your surface-level goal is more organic traffic, more clicks and a better overall search engine ranking for more keywords, what you’re really after is more leads, more conversions and more sales.

Content marketing and SEO shorten sales cycles and nurture sales-ready leads, meaning every asset and every optimization is an investment in generating new customers.

If every element of your marketing strategy is designed to work together, your overall investment can do more good. All efforts will be focused on the same set of goals and expertly created to suit long-term business objectives.

The role of organic SEO is to serve as a major pillar of inbound marketing, ensuring your website is both easy to find and rich in content as potential customers come ever closer to converting.

You can’t do SEO without
content, and you can’t do
content without SEO.
____________

Custom Organic SEO Strategies

We’re in the business of owning mindshare and dominating search engine results pages. In other words, we’re in the business of your business.

We do this through organic SEO strategies that are customized to:

Your business.

Your market demands.

Your industry.

Your competitive positioning.

Your digital marketing goals.

Your bottom-line commercial goals.

Your target audience.

Your available budget.

A great SEO campaign takes more than just publishing blog after blog in the hopes of your website finally appearing on Page 1 for a high-value keyword. Your content strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:

Video.
Infographics.
Gated assets.
Social media.
Animations.
Citation management.
Much, much more.

Long-Term ROI Through Advanced SEO Efforts

SEO is a long game. Getting on the top of any search result requires methodical execution. But creating campaigns that have staying power is actually your fastest and most enduring vehicle for achieving lasting ROI.

Checking the performance of content in key — high-intent keywords over time can determine the direction of your SEO strategy. Is your website ranking ahead of your most important competitors in an important SERP for your industry? Are visitors staying on your pages and engaging with links? Are they converting or bouncing quickly?

Studying that data as part of a long-term SEO strategy is the way to tune your performance, both when generating new content with SEO copywriting tactics and reoptimizing older pages. Close collaboration with a Brafton content marketing strategist is the best way to keep making incremental progress on your SEO goals.

Brafton uses enterprise digital marketing tools and proprietary SEO techniques to future-proof your webpages and the content that lives on them. We also operate completely collaboratively across our many expert departments and within your larger internal digital marketing apparatus.

For example, you can see how we surpass other SEO agencies through our advanced, data-backed offerings:

Search Performance Briefs

Every Search Performance Brief (SPB) starts with advanced keyword research conducted by a Brafton SEO specialist. We then create a data-led brief that maximizes the likelihood of ranking for that target keyword and driving qualified organic traffic. The documents serve as a definitive outline for the creative teams — a blueprint that enables them to create the most relevant and competitive piece of content for a target keyword. Our proprietary SPB is our marquee SEO product. It has helped us — and our clients — rank on Page 1 for thousands of relevant keywords and torrents of organic traffic.

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Site and SEO Audits

Every website and SEO audit at Brafton is conducted by an SEO expert from our consulting department. Highly skilled in SEO best practices, a consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace. This includes off-page assessment tactics such as backlink analysis and a review of your SERP dominance compared to your market rivals.

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Local SEO Service

The process of ranking for local-intent keywords requires a unique combination of on-page and off-page SEO optimization. At Brafton, we can launch a local SEO strategy that focuses on both the on-page and off-page efforts. This includes optimizing specific pages for local-intent keywords, but also correcting misinformation about your brand on the web that will otherwise undercut your SEO efforts.

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