SEO for Your Website and Your Business
Search engine optimization is the process of improving the content ranking in internet searches. Most people don’t explore past the first page of search results, and many don’t even scroll to the bottom of that page. That’s why it’s so important that your business’s content is visible to consumers as soon as they hit “search.”
With paid ads, traffic stops as soon as you stop paying for them. But an organic SEO marketing strategy traffic continues to generate traffic over time. Plus, earning a spot on the front page of search results demonstrates to your target audience that your brand knows what it’s talking about and delivers results.
Need help getting on that first page? That’s where Brafton comes in.
What It’s Like Working with a Brafton SEO Consultant
A professional SEO consultant at Brafton will conduct keyword research to assess which topics your content needs to cover, as well as recommend the best ways to distribute those keywords throughout each piece of text. It may sound like overkill, but the lack of an effective strategy means your competitors can quickly outrank you by publishing strong content of their own.
When that happens, consumers with questions may turn to someone else for answers. Our consultants make sure that doesn’t happen.
And that just scratches the surface of the SEO services we offer at Brafton. Your SEO consultation will also help you:
- Build brand awareness.
- Build your backlink profile.
- Enhance your website for better visibility.
- Focus on local SEO.
As a business owner, you know how important beating out the competition is. An SEO specialist at Brafton will give you detailed guidance on how to maintain that No. 1 spot.
Why Expert SEO Advice Makes a Difference
Keyword rankings are not the only considerations involved in SEO best practices. Sometimes, a backlink on a reputable website will bring organic traffic to your site. Content marketing and other forms of digital marketing will improve your website’s ranking and performance as well.
There are so many things your business can do to get noticed that it might be hard to know which strategies you should implement.
That’s why advice from an SEO expert at Brafton is so valuable. We’ll conduct extensive research so you don’t have to. And, we’ll use our findings to help you develop an effective digital marketing strategy to achieve your SEO goals.
SEO Success Stories From 20 Years of Results
Dozens of Page 1 Rankings for Gerard Malouf and Partners
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
A combination of organic and paid campaigns improved search presence, traffic and conversions.
1 Infographic Series, 500 Backlinks for Preply — and Counting
Language is a superpower, and so are infographics.
Choose Your SEO Consulting Services and Campaigns
Now that you know how important search engine optimization is, let’s talk about the SEO consulting services we offer at Brafton.
On-Page Analysis
Your company’s website is everything. It’s where potential customers can see your blog posts and other inbound marketing assets, as well as your landing pages and catalogs for your products and services. Ultimately, it’s where your clients make their purchasing decisions.
Your website has to be picture-perfect. A Brafton SEO consultant can help you achieve that by:
- Improving your HTML headings and URLs.
- Optimizing all of your on-page content.
- Strategically choosing the right title tags and meta descriptions.
- Structuring your internal links intuitively.
- Implementing effective alt text on your images.
Your on-page presence is an essential part of your SEO campaign. Drive more organic traffic with our SEO consultant services.
Off-Page Analysis
Your brand’s search engine ranking depends on your off-page optimization, too. This includes factors such as the number and quality of backlinks to your website, social media engagement and other interactions that occur elsewhere on the web.
A Brafton SEO expert can help you develop strategies that improve your brand’s reputation in the eyes of search engines and consumers, such as:
- Guest post coordination with other site publishers.
- Guest post ghost-writing.
- Influencer outreach to encourage backlink portfolio growth.
- Display advertising.
- Social media marketing.
- Email marketing.
- Digital PR.
- YouTube marketing.
Geographical SEO
This is the practice of optimizing your website to rank well in search engines based on physical location.
For example, if you own a law firm that specializes in real estate law, you’ll want to rank well for keywords like “real estate lawyer” and “real estate legal services” in the city where your office is located.
A lot of businesses have multi-site, multi-location operations. In such cases, a Brafton SEO consultant will conduct careful keyword analysis and examine regional variations to ensure you’re able to have a national reach.
Some of the ways we achieve this are:
- Business directory management.
- Brand monitoring.
- Online reputation management.
- Location-focused content creation.
- Targeted link building.
- Technical SEO for multi-location sites.
- Website traffic analysis.
Website Audits for Technical SEO
The word “audit” sounds intense, doesn’t it? Well, that’s because it is.
When you opt for an SEO audit from Brafton, we dive deep into discovering all of the concerns and potential opportunities on your website. We’ll perform tests to discover errors in your URLs, internal links, keyword distribution, and more. Our audits range in size from bronze to platinum. The type of audit determines how much research we’ll conduct, as well as the length of the report we present to your company.
Bronze audit:
A bronze audit is the most bare-bones SEO audit we offer. It performs high-level tests on your site’s performance, and we’ll give you a report on the largest-scale errors listed from highest to lowest priority.
Silver audit:
The bronze audit kicked up a notch — the silver audit also discovers top-tier errors with your website but gives you a more detailed report. Your SEO consultant will present a scorecard of your website’s functionality as well as an in-depth analysis of each error they find.
Gold audit:
When you opt for a gold audit, we’ll dive even deeper into discovering the errors impacting your website. We’ll discover not only the high-level concerns but smaller, more nitty-gritty issues. Your SEO team seeks to not only point out the errors in your website but make sure you understand why they are there and how to fix them.
Platinum audit:
A platinum audit leaves no stone unturned. We’ll find every error, big and small, and give you a detailed set of recommendations on how to resolve them. We’ll even research your top 5 competitors to see what they are accomplishing and what edges you have over them. The result is a highly detailed branded report.
Your website is integral to your brand’s success, and website errors are indistinguishable to the untrained eye. If your content consistently fails to rank highly, our team of SEO experts at Brafton can figure out what needs to change.
Search Performance Briefs
Want to focus on outranking your competitors? A Search Performance Brief (SPB) is the way to go.
SPBs are blueprints for creating content. They involve extensive keyword research, as well as an investigation into the kinds of questions your target audience commonly asks search engines. We’ll give you a list of important keywords and topics to hit, as well as a suggested outline for how the content should flow.
Our SPBs are an important part of the SEO process. They give your company an idea of what your goals should be as well as advice on how to achieve them.
Delivering SEO ROI to Your Business
Brafton’s SEO team prides itself on delivering results. By researching how to best optimize content and then delivering engaging, well-researched assets, our clients not only reach the top of search engine rankings, but also earn the trust and loyalty of consumers.
Our professional SEO services are steeped in rigorous market and keyword research. We are trusted by clients across the globe for good reason — we’ve already gone through the trial-and-error phase. Now, we simply implement the strategy that we know works best.
Don’t believe us? Just look at the success stories from our clients on how our SEO efforts helped them achieve business goals like increasing brand awareness, driving more organic traffic to their websites and converting more leads into loyal patrons.
