How Twitter Fits Into Your
Digital Marketing Strategy
There are more than 330 million monthly active users on Twitter, granting you the opportunity to reach a large following and form enduring connections through your content.
As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile to the latest industry conversations, breaking news and trending topics. Think of Twitter as your fastest, simplest way to take the pulse of your audience.
Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your Twitter feed is a treasure trove of actionable audience insights.
Enhance your digital marketing strategy with Twitter marketing services from Brafton – one scheduled tweet at a time.
Twitter Management and Service Offerings
At Brafton, social media marketing services can be purchased à la carte, as part of a rolling monthly subscription or on-demand when the need arises.
Your assigned social media strategist works closely with your brand, channel partners and vendors to plan out your Twitter campaigns from start to finish – while still leaving enough flexibility to optimize and adjust tactics on the fly. You can be as hands-off or as hands-on as you desire, and Brafton can run the entire scope of your social media management as needed.
Tap into Brafton’s Twitter expertise through the following services:
- Create and set up your business Twitter account.
- Optimize an existing profile, or expand your
brand across several different associated
Twitter profiles. - Generate recurring or on-demand social posts.
- Manage your Twitter end-to-end, along with
integrated social media platforms like
SproutSocial and HootSuite. - Measure and report metrics.
- Remote and on-location event coverage
via Live Tweeting. - Address customer service inquiries and
respond to direct messages.
- Manage and monitor your brand mentions
via social listening tools. - Reach out to industry influencers and
increase your sphere of influence with
follower pushes. - Create, track and manage contests, hashtag
campaigns and other interactive content. - Produce and curate short social
engagement videos. - Execute on your social media ad budget and
target high-value users. - Analyze competitor social media accounts to
strategically target active users and
high-value prospects.
Integrated Social Media Marketing
Twitter marketing can be made even more effective by running cross-channel campaigns around a cohesive idea. That’s why Brafton’s social media services aren’t one-size-fits-all or siloed into rigid platform-specific offerings.
We keep your larger social media and digital marketing strategy collaborative and platform-agnostic so that you can invest your resources when and where they’re needed most.
Organic and paid social spend can be moved across channels to increase the likelihood of achieving your commercial objectives.
The aforementioned Twitter marketing services can similarly be applied to other social accounts, with the added benefit of even more complementary options such as:
Management of up to
4 social networks at once.
Monthly reporting and
review calls with your
dedicated strategist.
Sophisticated influencer
marketing outreach.
Custom imagery and
promotional tweets.
Multichannel
recommendations
and collaboration.
Advanced analytics tracking.
Follower- and link-building.
Depending on which social media package you select, your social media team will work laterally with other in-house creative departments to brainstorm, create and execute on your brand’s goals. With copywriters, graphic designers, animators, videographers and SEO consultants just one desk away, your social media strategy can be supported and augmented by other members of our staff.
This level of customer service keeps your social media plan moving forward at all times.
Your Goals, Achieved
Twitter marketing can serve many purposes and engage multiple points of the marketing and sales funnel. While predominantly used as a top-of-funnel channel to generate brand awareness, Brafton digs deeper, uncovering every possible way to leverage your brand, your Twitter presence and your marketing strengths.
Our diverse, multifunctional strategies serve our clients’ wide-ranging social media goals, like:
- Increasing brand awareness.
- Extending brand reach.
- Owning share of mind.
- Monitoring customer feedback for complaints or compliments.
- Understanding target audiences and their desires.
- Enhancing customer loyalty and engagement.
- Building online community advocacy.
- Improving public relations.
- Experimenting with new marketing ideas.
- Distributing content in multiple formats.
- Identifying trending topics and building content around them.
- Generating and nurturing leads.
- Driving traffic to high-value pages and assets.
- Differentiating from competitors through tone of voice and personality.
With the right strategy, you can better understand the nuances between low-interest Twitter followers and high-interest potential customers. That way, you don’t populate your feed or advertise on Twitter with misguided notions of who you should be targeting and which types of content, phrasing and hashtags you should use.
We’re a digital marketing agency that works smarter, so all of your expertise and brand differentiators can be put to good use.
Twitter Ad Management
As part of a comprehensive Twitter marketing strategy, your social media strategist leverages both organic and paid Twitter tactics.
A well-timed, highly targeted Twitter ad with the right bidding strategy supporting it can get your brand in front of more active users. Brafton’s paid advertising and management services help you jump to the front of the line, so your voice is heard and you can easily engage and re-engage followers and nonfollowers alike.
With the help of the Twitter Ads platform and other leading social tools, Brafton skillfully creates and manages your social advertising. Your ad budget remains firmly in your hands, as your team can recommend suggested spending levels and facilitate payments accordingly.
Twitter ad campaigns can include:
- Custom reporting and imagery.
- Management and optimization within Twitter Ads.
- Discovery of influential people, trending topics and co-marketing partners.
- Diverse ad formats like mobile app install cards, video pre-roll and much more.
- Promoted tweets.
- Follower pushes.
- Promotion of your products and downloadable assets.
- Geographical and audience segmentation.
- Auction bidding customized to your budget.
- Recurring insights and updates on remaining budget levels and campaign performance.
- Creative ad copy and imagery creation with effective calls-to-action.
- Optimizing your Twitter Ads account with multi-user logins and security settings.
- Campaign setup, editing, analytics, troubleshooting and more.
If your Twitter objectives don’t fit neatly into a defined package, that’s fine. We can custom-quote add-ons, specialized requests and any other variables that may come into play throughout the duration of your campaign.
Engage. Convert. Repeat.
As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked in to an outdated, ineffective strategy.
We remain right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimize every social media touch point throughout the customer lifecycle – and then bring those customers back for more.
Think of Brafton as a search engine for all your content marketing needs. Send tweet.
