Full-Service YouTube Marketing
Brafton is an end-to-end digital marketing agency that can cover every facet of your YouTube marketing strategy.
We don’t stop at refining your target audience and developing a full content marketing strategy. Our YouTube marketing service also includes video production, optimization, distribution, analytics and even advertising. That means there’s no element of YouTube marketing we can’t handle.
There are video marketing tactics for every stage of the sales funnel, and almost all of them start with your company’s YouTube channel.
Why Your Company Needs a YouTube Channel
If you want to join digital marketing giants like Apple, Disney, Coca-Cola, Microsoft and more, your company needs a YouTube channel.
If you want to reach some of the 122 million people who access the app daily, your company needs a YouTube channel.
The truth is that YouTube has a significant role to play in the digital marketing landscape. If you don’t take advantage of this platform, whether because you don’t feel you have the expertise to be a YouTube marketer or aren’t sure what goes into video production, you’ll miss out on a significant portion of your target audience.
Furthermore, videos create engagement opportunities that other media types can’t match. After all, a YouTube video engages multiple senses and appeals to large groups of people, even encouraging discussion and interaction in the comments.
Still not convinced? Here’s one more statistic for you: The top YouTube channel by revenue made $54 million in a single year. Clearly, there are a lot of opportunities for success on this platform — all you need to do is team up with a YouTube marketing agency that can help you find them.
Video Creation
Don’t have the time, resources or expertise to write, film and edit your own YouTube video? Brafton’s full-service creative team is here to help.
Our YouTube marketing services start with a full team of videographers, producers, editors, on-screen talent, voice-over presenters, scriptwriters and graphic designers. Together, they create polished video content for every stage of the sales funnel:
- Social engagement videos.
- How-to videos.
- Whiteboard videos.
- Event coverage.
- Video blogs.
- On-site interviews.
- Vox pops.
- Corporate promos.
- Video ads.
- Video testimonials.
- Training videos.
- Much more.
After all, you can’t compete on the world’s largest video platform and become a standout YouTube marketer without great video content.
Video SEO
Search engine optimization (SEO) isn’t just for blogs. This digital marketing tactic also helps potential viewers find your video content more easily. Essentially, YouTube SEO gets you in front of the right people at the right time.
Of course, ranking well on YouTube is as challenging as it is important. The second largest search engine is used by more than 122 million people daily, consuming more than 1 billion hours of content every day. Make sure some of that content is yours.
But how do you know if your video content will make the cut? Variables include:
- Total views.
- Average view duration.
- Video length.
- Keywords used in titles, captions, tags, descriptions, categories and channel pages.
- Backlinks and embeds.
- Positive vs. negative engagements.
- Engagements (click-through rates, likes, comments, shares, subscriber rates).
- Channel authority.
- Days since published.
- Video description length.
- Much more.
At Brafton, our social media marketing experts focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. We track key metrics every step of the way and quickly pivot our marketing strategy as needed.
Video Description Copywriting
Artificial intelligence and machine learning have made it easier than ever to understand audio and video marketing and advertising content. Nevertheless, YouTube SEO and well-written video descriptions remain extraordinarily important in YouTube and Google searches.
That’s why our social media marketing strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google search while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions.
Video Syndication and Distribution
In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help distribute your video content by promoting it across other social networks and via email. This process is sometimes referred to as video syndication.
Our YouTube video marketing service can also include pay-per-click (PPC) advertising. Whether through Google’s Display Ad network, Facebook ads, LinkedIn ads or other platforms, we can help you manage your PPC video ad campaigns.
YouTube Ads
At Brafton, our YouTube marketing services can include video advertising. We can strategize, script, produce and edit your YouTube ad or entire advertising campaign. If you’re looking for banner ads that display in the frame, we can design those, too.
Our digital marketing experts and PPC consultants can then help you manage your YouTube advertising campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations and more.
Create. Promote. Manage. Win.
As a full-service digital marketing agency and a proud group of YouTube video geniuses, we’re uniquely qualified to help you with every component of YouTube marketing: Content creation, search engine optimization, promotion and distribution and social media management.
