The Right Conversation, The Right Channels
Be the brand that always knows what to say – and when to say it.
Brafton’s social media consulting service finds your true brand voice, one that resonates with your target audience. Every client is assigned a dedicated social media campaign specialist who advises which social platforms to leverage and which tactics to use — all supported by the best digital marketing tools and data analytics.
With extensive experience generating results on every social media network, your team positions your brand to achieve the greatest social reach.
We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.
Get Serious About Social: Your Questions Answered
What Are the Benefits of Social Media Marketing?
Social media connects the dots between your brand communications and your audience platforms. Publishing content through your website alone dramatically limits the reach your marketing can have. By leveraging top social media channels like LinkedIn, Facebook, Twitter, YouTube and Instagram, your company can tap into the news feeds of new prospects, encourage employee advocacy and engage existing social followers.
Which Types of Companies Need Social Media Marketing?
Virtually all companies can benefit from social media marketing, whether via paid or organic media. B2C organizations that rely on influencers, emerging trends and seasonal swings in business, in particular, can potentially derive more relative value from social media versus B2B organizations that don’t do ecommerce or that have long sales cycles. It all depends on the core business model and marketing objectives of each firm.
Why Do You Need a Social Media Consultant?
Because in-house marketing resources are often constrained by budget, experience and personnel, businesses can explore outsourced social media consultants for on-demand advisory, execution and strategy. Social media consultants can provide long-term firmwide direction while also doing ad hoc promotions, ads and posting as needed. They can scale to your business demands and deliver custom social media service at a price point that often beats staff requirements.
What Can You Expect From a Social Media Marketing Agency?
A social media marketing agency leverages the full spectrum of advanced social tools, on-hand skill sets and key knowledge of the social media industry to execute any type of social media campaign. Specialists and managers at a social agency also have lateral digital marketing skills that can be used to run cross-channel campaigns based on various client nuances.
Social Media Marketing, Mastered
Marketing your brand on social media can be challenging. This is a fast-paced environment where it’s easy to fall behind or lose track of your audience’s actual needs.
However, it’s also a critical component in any brand’s digital marketing strategy. Social media management is about knowing:
- The platforms on which your audience spends its time.
- The content they’re looking for when they’re on social media.
- The things they’re NOT looking for when they’re on social media.
Our social media services are designed to create killer campaigns that drive meaningful results for your brand. When you partner with Brafton, you’ll have access to a dedicated social media consultant who has the skill set you need to compete on social media. Some of the marketing services offered through our packages and à la carte options include:
- Organic social posts.
- Social media advertising.
- Social media audit.
- Website audit.
- Content creation, including infographics, videos and more.
- Social media contest creation and management.
- Shopping campaigns for ecommerce initiatives.
- Influencer marketing strategy.
- Social listening.
- Advisory on social media branding, customer service engagement and public relations.
Our Clients Say it Best
“The social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign that makes sense for us.”
– Barbara Clifton, Marketing and Communication Manager, Total Safety
“I’ve noticed an increase in followers and I’ve gotten a lot of messages from other lash pages with compliments. Even when it doesn’t generate a sale, there has been good engagement on the posts.”
– Elisha Cardoza, Founder & Lash Artist Extraordinaire, Girl, LASH
“Every time we have a question or need something changed the team is very responsive. They’re always asking what else they can do to help us and providing suggestions for improvements.”
– Annette Spinks, Marketing Coordinator, Genworth Australia
How Brafton Makes Social Media Campaigns That Work
As a full-service digital marketing agency, we can take a truly holistic approach to your social media marketing strategy. Our process when onboarding new clients typically goes like this:
Step 1: Discovery
We learn everything we can about your brand, industry, target audiences and, most importantly, the goals you hope to achieve through social media marketing. Our team will listen to you, learn about your brand’s voice, and help you craft the perfect messages that will resonate with your audience.
Step 2: Establish a Plan
Next, we’ll create a custom proposal for your social media strategy based on your business goals. This will include which social media channels we recommend for the best results, as well as details such as posting schedule, post topics and suggestions for boosted posts.
Our social media strategists can operate across any and all social media platforms, including:
Build out advertising campaigns, targeting your audience with specific demographics while sharing your company culture and values.
Attract more people to your profile, make an impact on them with banners and other branding to grow your business.
Spread the word about your products or services quickly and efficiently with our highly customized content strategies that include graphics, polls and even video.
Reach your audience with organic content that optimizes Stories, Reels and more to capture their attention.
YouTube
Develop videos tailored to match your target audience’s persona. We have experts in video editing and animation who can create what you need to stand out from the competition.
Lead viewers to your site with stunning visuals that build your thought leadership while definitely being pin-worthy.
Step 3: Account Set-Up
Next, we will set up the appropriate accounts according to current best practices. Whether you’re already established on the social networks of your choice or are a startup that needs to create new feeds, we can help. Your dedicated Brafton social media expert is knowledgeable in business social media optimization. By having an expert who understands the algorithms at play in social media marketing, you’ll be well positioned to engage with your audience online.
Step 4: Campaign Implementation
Once we have a plan established and your business’ social media accounts are primed and ready to go, we’ll begin executing your social media strategy. You’ll have the opportunity to review posts before they’re published to ensure we’re getting your brand voice perfect.
Step 5: Report & Repeat
Our social media marketing consulting services include continual performance monitoring and monthly reporting. Every content marketing activity we carry out for our clients is based on real data, and the same is true for our social media services. By monitoring your successes, we can optimize your strategy for the greatest return on investment.
Social Listening
Listen to your audience to find out what they want to hear. Their voice is a powerful tool in the hands of marketers and businesses in developing rich, relevant content.
Social listening is the technique of monitoring social media to detect sentiment and reach of posts. It’s a great way to find out what people are saying about your brand and what they think about your product or service. Your strategist will identify how social media users are talking about your industry, products or brand across social channels. We’ll fill you in on all the trends you need to know to align yourself appropriately with what’s already being said – and determine any holes in the conversation.
Brafton executes campaigns with substance and strategy that are authentic to your audience. We do more than just listen in; our consultants will track, analyze and optimize this data to detect how your brand – and your competitors – are being conveyed online.
We don’t add noise; we create dialogue.
Social Media Strategy
Social goes beyond posting content and adding follow icons on your website. It’s about building relationships and trust with prospective customers – and building a community where you can provide frequent content and updates.
Social media complements other marketing efforts by providing additional benefits like SEO, promotion and customer service. It’s also a great way for you to stay on top of the latest trends in digital marketing.
We manage each of your channels with a fine-tuned strategy tailored to the nature of the social media platform and how your audience uses it. Your social agenda must be a subset of your overall content marketing strategy. Every tactic is mapped to specific goals.
For example, if your goal is to increase marketing-qualified leads, your social strategist may suggest sharing your best case studies on LinkedIn to drive interest. Or, if your purpose is to generate more on-site sales, they may propose that you optimize high-quality photos of your products with shopping tags on Instagram.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.
We constantly monitor the results to adeptly move with the mark. These proactive, timely adjustments ensure you — and your audience — don’t miss out on being heard.
À la Carte Services
Brafton offers numerous social media management à la carte services to enhance your social presence. It’s the perfect addition to fixed and continuous online marketing strategies that evolve over time. These one-time or extended digital marketing services can be tailored to accommodate small businesses or scaled to suit large enterprises.
Live-Tweeting and
Social Media Contest Creation
We create custom specialized social posts and campaigns to complement your strategy, such as live-tweet events to organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.
Social Media Audits and
Reporting
Your social strategist uses programs like Sprout Social, Google Analytics and BuzzSumo to deliver custom social reports. These reports dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater the next steps to these insights.
Online Advertising
Social media advertising and pay-per-click (PPC) campaigns are tried and true ways to increase brand awareness and encourage more conversions within your chosen social media platform or on your website. Whether you need Facebook ads, display ads, text search engine ads or a combination of options, we have you covered.
Email Marketing
We bolster your digital social media operations with email marketing campaigns and promotional newsletters. Email can increase brand recognition and encourage engagement across channels. This gives you a medium through which you can establish connections with your audience, making it an excellent public relations pipeline.
Staying Relevant
Your brand is personified uniquely on each social media channel. Each channel also has its own village of residents. With website audits and competitor analysis, we gauge your brand’s position in that community, ensuring you remain on top of mind.
Social media is a fast-moving space and so are your customers’ expectations. With so many other brands competing in the same space, it’s important to remain relevant and adapt and evolve your social media marketing strategies accordingly. To elevate your voice above competitors’, we connect you with micro- and macro-influencers in your market. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions.
Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
Evolving Campaigns
Social media is flexible. Your strategy should be too.
Brafton’s marketing experts stay abreast of updates and social media trends so we can adapt your strategy to keep up with your audience’s expectations. Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. The conversation never stops.
Your Social, Our Consulting
Brafton social media consultants make your relevant, engaging and results-driven social media presence possible. With a pulse on your branding and the conversations in your community, they pull every lever to increase impressions, engagement and business opportunities through organic and paid social media tactics.
We consult with you to fully understand your goals and objectives — then develop a strategy to surpass them on each relevant social network. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.
We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.
Your social media marketing consultant provides the solutions your brand needs to amplify its online presence.
Not in the US?
We do social media consulting internationally:
Your assigned strategist is the social media guru who helps your brand find its place in the social world. Before you know it, you’ll be leading the conversation.
The mic is yours.