What’s Included in Inbound Marketing?
The goal of inbound marketing is to raise awareness of your company through social media, search engine marketing and search engine optimization.
If your business is trying to direct the right people to your brand, gain more organic search traffic, increase your conversion rate and raise your ROI, then inbound marketing is the solution. At Brafton, we’ve got the skills to do more with your social media and search engine marketing than you can on your own. Our team will attract customers to your website through strategically created deliverables that draw attention to your company. Content creation is the backbone of inbound marketing. Equipped with our engaging content, your business will climb to the top of your industry-leading conversations.
Before diving into an inbound marketing strategy, you need to learn exactly what it is and why it’s so important for your brand’s success.
Inbound Methodology That Works
Inbound marketing is meant to get potential customers excited about your brand. An effective inbound strategy includes various types of content that prove your company is a leader in its field, plus show consumers that creating a quality customer experience is your top priority.
We ultimately want people to choose your product or service over your competitors. To accomplish this, we need to send them promotional content that will grab their attention. We use the inbound marketing funnel, or buyer’s journey, to determine where your potential customers are at in their decision-making process and what will be the most effective tool in getting them to say yes to your brand. Whether they’re a first-time visitor to your website, a lead that has shared information and is interested or a return customer that is already familiar with who you are, we want your company to be relevant and top-of-mind when they make their final decision.
A good rule of thumb when creating an inbound marketing strategy is to focus on attracting, engaging and delighting the target customer. Figure out what that group of people needs, where they are at on the marketing funnel and how to genuinely interact with them. This will help you pick the types of compelling content to send them, and when. Create a buyer persona for each stage of the buyer’s journey, craft copy that will interest those buyers, discover what platforms those customers engage with regularly and send it their way at the right time. Afterward, analyze your results to determine if your strategy was successful.
At Brafton, our team is composed of experts in every type of content imaginable, and we tailor our services to your specific needs while prioritizing inbound marketing best practices to get your company the best ROI.
Inbound vs. Outbound Marketing
Before significant technological advances, outbound marketing used to be the only viable option forward. Outbound marketing involves cold calls, emails, print ads, TV commercials and more. Basically, it’s something that interrupts what a consumer is doing and forces them to notice your brand.
Inbound marketing works a bit differently. It requires publishing content that is so interesting, consumers want to engage with it. They go out of their way to look at it, and, if it’s quality content, it will lead them to seek more information about your organization.
Our inbound marketing services at Brafton ensure your brand’s content is too engaging to be ignored.
We conduct extensive SEO research before creating your content so your brand puts out high-quality content that is sure to be seen by many.
Client Successes
Dozens of Page 1 Rankings for Gerard Malouf and Partners
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
1 Infographic Series, 500 Backlinks for Preply — and Counting
Language is a superpower, and so are infographics.
Inbound Marketing Services At Brafton
Brafton is a content marketing agency, and there is no such thing as inbound marketing without quality content.
The beauty of inbound marketing is that it can exist in just about any form. And what’s great about Brafton is that we are experts in a wide array of content marketing.
Content Writing Services
Content writing is our most popular service. We produce content that ranges from blog posts and infographics to white papers and eBooks. We’ll write your content in the tone that best fits your brand and drives your message home.
Written content is a valuable form of inbound marketing. It gives your business a chance to demonstrate that you know exactly what you’re talking about. When you become the organization that is the educator of all things in your industry, customers turn to you when they have questions or need products or services.
Video Services
Video content is also a valuable part of inbound marketing. There are some things that are better shown than told, and that’s where high-quality videos come in.
Videos aren’t just television ads anymore. Video content can exist on social media, a landing page or an email. It’s an effective way to grab someone’s attention immediately and show them all the things that make your company the best in its industry.
Our video services include animation, commercials, whiteboard videos and more.
Graphic Design
Sometimes, a good graphic is exactly what you need to get your name out there. Whether it’s designing a unique and attractive company logo, producing an infographic or improving your website’s web design, high-quality graphics are the way forward.
Our graphic design team is composed of artists and visionaries that will create the best-looking, quality content for your brand.
Social Media Marketing
Social media is a newer form of digital marketing, and there are so many strategies out there. The social media platform that your brand uses depends heavily on your target audience, and the way you interact with your followers will, too.
Not sure where to start? Leave your social media marketing in the hands of Brafton’s talented experts. We not only create quality posts for your social media, but also engage with your followers in ways that leave them advocating for your brand.
SEO Strategy
Inbound marketing means catching consumers’ attention, and that often happens in a search engine. When a potential customer has a question or needs a product or service, your brand needs to be one of the first ones there for them. That’s why a tried and true SEO strategy is so important to your inbound marketing campaign. Brafton’s experts will improve the visibility of your website and all of its content so your brand stands out from the crowd.
Partnering With an Experienced Inbound Marketing Agency
By choosing to partner with an inbound marketing agency, you’ll work with a team that has the resources and knowledge to meet and exceed your brand’s goals.
Brafton offers SEO services that help your company get in front of the right audience at the right time. We will do the hard work of discovering who your customers are, what they need and what your brand can offer them. On top of that, our team will create a comprehensive plan for all of your marketing and ensure every deliverable is on-brand and producing results.
Inbound marketing is important and having experts in control will help your company grow. It will also allow you to spend more time doing the parts of your job that you truly enjoy instead of doing tasks that a digital marketing agency could do for you.
What’s Included in Inbound Marketing?
Content creation is the backbone of inbound marketing. Equipped with our engaging content, your business will climb to the top of your industry-leading conversations.
Your Wins = Our Wins
Our content services are wide-ranging and can suit just about any brand’s needs. The types of content you incorporate into your inbound marketing strategy depends on your industry, target audience and the persona you envision your brand to have.
With rigorous market research, we’ll help you make those key decisions and guide you on where to go from there. We can advise what types of sales enablement content will be most effective for your inbound strategy, and our team of experts will take those ideas and run with them to help guide consumers down your sales funnel.
As a leading inbound marketing company, we have helped countless businesses across the globe boost brand awareness, bolster lead generation and drive conversions with our effective marketing strategies.
Tracking Your Success
There’s no point in putting effort toward an inbound marketing strategy if it isn’t effective. That’s why at Brafton, we’ve conducted extensive research on how to tell if your marketing strategy is working. We’ll not only produce valuable content for your brand, but we’ll also help you track its success.
These measurable factors are called key performance indicators, or KPIs, and they include:
- Qualified leads.
- Organic website traffic.
- Social media traffic.
- Time-on-site.
- Time-on-page.
- Bounce rate.
- Conversion rate.
- Customer acquisition cost.
- Lifetime value of a customer.
- ROI.
Each of these items is tracked and analyzed by our Brafton team to ensure we’re bringing you success. We’ll also walk you through our inbound marketing efforts every step of the way so you understand what we’re doing and where your investment is going.
Another inbound marketing agency might hand over your content and send you on your merry way. We stick with you to ensure your inbound methodology is producing exactly the results you need.