Nearly two-thirds of B2B buyers are willing to exchange their contact info for an eBook. If that’s not reason enough to ramp up your eBook production, then we don’t know what is.

Because they are heavy on design elements, eBooks allow you to show more of your creative side that readers and email subscribers may not know exists. Oh, and they’re one of the best ways to generate leads.

Download our eBook to learn:

  • How the top B2B brands structure and design their eBooks.
  • Common design cues that keep readers engaged.
  • How to combine data, stock imagery and character illustrations for maximum effect.
  • How to elaborate on your brand image in a long-form asset.
  • Which topics best lend themselves to an eBook format.
  • Our thoughts on Pardot, Google and LinkedIn’s recent eBooks.

Which eBook tactics will you use to close out 2018?