We mined data from 181 Google Analytics accounts from 2015 to 2016 in order to establish key performance indicator benchmarks across a wide swath of industries.

Download our ebook to discover industry averages of the following KPIs:

  • Bounce rate
  • Session duration
  • Organic growth rate
  • Goal usage
  • Mobile device usage
  • Percentage of traffic driven by social media
  • Percentage of traffic driven by homepages
  • Blog bounce rate and session duration
  • Visitor browser usage

How do your site analytics stack up? Download and find out!