Google Authorship helps brand publishers personalize the custom content they post to their websites. Studies show that including an author’s byline and headshot in search engine results pages (SERPs) increases clicks and may eventually improve PageRank.
Brafton’s “Content marketing, meet Authorship” resource outlines everything a savvy marketer must know to benefit from Google technology, and our accompanying infographic makes it even easier to setup Authorship on a given site. (Our downloadable resource includes a print-friendly version of this graphic!) Follow these six steps (in about six minutes) to be on your way to publishing online content using Google Authorship. Don’t forget to read our related blog: Why It’s Time to Embrace Authorship, and download our free resource.
