ClickCease Content Creation Archives - Brafton

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How To Write Like a Journalist (And Why It Matters in Marketing)

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Learn more about how to write like a journalist and why journalism skills are essential to content marketing.

8 Genius Digital Storytelling Examples (All New for 2023) [Infographic]

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Learn how digital storytelling can help your marketing team connect with an audience.

14 Must-Try Creative Marketing Ideas for 2023

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Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.

7 Brand Tone of Voice Examples To Inspire Yours (Infographic)

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Your brand’s tone of voice is a key part of how you interact with customers. Use these tone of voice examples to guide your own brand-building efforts.

White Paper vs. eBook: What’s the Difference?

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Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

What Are Lead Magnets? 3 Ideas To Bring Your People In

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A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!

Content Editing vs Copyediting: What’s the Difference? (Infographic)

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Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.

Accessibility in Digital Marketing: How To Appeal To a Wide Audience

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Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

How To Create a Brand Messaging Framework in 5 Steps (Infographic)

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A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.