As powerful as email marketing can be, getting it right isn’t easy.

Those high ROI figures you’ve heard about aren’t going to happen after a few random email sends.

Done right, though, email can be a truly powerful marketing tool for your business.

During this webinar, we’ll show you how to master your email database, segment your contacts and personalize your messages for the right audiences. And you’ll come away with all the tools, ideas and steps you need to get started.

We’ll be covering:

  • Email segmentation and why it matters — plus a dozen segmentation ideas to try.
  • How to create and use email segments and lists the right way.
  • How to leverage email personalization and get all the info you need.
  • The best ways to measure your email marketing success.
  • Plus, the easy email trick that won us a 97.4% open rate (!).

Want to generate killer email ROI worth bragging about? Now’s your chance.

Speaker details:


Molly Ploe
Molly is a Senior Marketing Specialist at Brafton. With a degree in journalism and 8+ years of marketing experience, she aims to help other marketers collect information and organize it in useful ways that help them achieve their goals.

 


Alison Moulton
Alison is a Solutions Consultant at Adobe and has over 7 years experience as a Marketo practitioner and admin. She is driven by data and thrives on helping organizations make the most of their entire tech stack.