Google Analytics Consultant

Our consultants are highly trained. All of our consultants must pass the Google Analytics Individual Qualification (GAIQ) exam in order to be on our team. This is a rigorous test that requires meticulously honed skills, knowledge and experience.

We are always advancing our knowledge. Our consultants are always looking for ways to hone their skills and deepen their expertise. We are consistently completing internal training sessions, and we also observe external training for even more inspiration.

We keep up with important updates. In the world of search engine optimization, nothing is stagnant. Google, Bing and other search engines are often updating their algorithms, sending content every which way on results pages. We make sure to keep up with the latest updates so we know right away what changes our clients need to make to maintain their high rankings.

Our testing is thorough. We don’t just run the typical Google Analytics tests. If you come to us with a problem, we’ll run real-time tests to pinpoint the abnormality. Our consultants will take on multiple roles, testing your website on the front-end and back-end. Once we find out what the issue is, we’ll get started on a game plan to fix it.

Our consultants are flexible. While Google Analytics is our bread and butter, we are equally capable of using other analytics platforms. If you prefer to use Adobe, Zoho or another tool, we’ll give you the same high-quality results using your preferred method.

We can also integrate data flows from various sources and channels into formats and stories you can take back to your boss. For example, by leveraging data from Google Tag Manager and other Google Marketing Platform products in conjunction with Google Analytics, we can build a custom Google Data Studio dashboard that tells a bigger, clearer narrative in a digestible way. 

Google Analytics Setup:

We walk you through Google Analytics implementation. That means setting up an account and making sure we have proper access so we can effectively gather essential data.

Google Analytics Audit:

We make sure your account is functioning properly. This means conducting an audit to ensure the data is tracking properly, and checking to see that your reports are in fact assessing the most important KPIs and goals.

Conducting a Baseline Assessment of Your Website:

This assesses:

• The website’s overall performance (users, sessions, goal completions, etc.).
• What particular content people are engaging with.
• Which channels are driving people to the site.
• Visitor demographics.
• Which browsers and devices are most commonly used to access your website.

Diving in Deeper:

We assess conversions, including how and when people are visiting your site. At a glance, Google Analytics can only tell you so much about the content a user interacts with the content on your site. We dive deeper, finding the initial traffic source and looking at the entire journey before and after conversion. We can also pull in data from other sources, such as Google Search Console, keyword research tools and CRMs.

Assess User Experience:

We’ll not only find out what parts of your website visitors interact with, but also the reasons why they gravitate more or less toward particular areas. We can look at factors that aren’t readily available in Google Analytics, like speed, usability, readability and more.

Look at Multi-Channel Funnels:

A visitor may experience multiple touchpoints before landing on your website. Google Analytics alone won’t find the path a customer took to your website in this case, but our skilled consultants will.

Build Reporting Dashboards:

Your business likely has many KPIs, and it can be difficult to visualize how they impact one another. Once we conduct digital analytics, we will design a custom dashboard for you to see, organize and understand your marketing data. These custom reports make it easier to track specific campaigns.